I oppose the recommendation to allow instantly redeemable coupons to reduce the price of alcoholic beverages. Research has repeatedly shown pricing has great elasticity relative to alcohol consumption. As prices for alcohol increase youthconsumption goes down especially among youth and problem drinkers. When the price goes down, consumption goes up. In other countries, happy hour and other price reduction strategies have been linked specifically to binge drinking and drunk driving. To allow citizens to use coupons to buy less expensive alcohol would go against everything the research suggests to reduce drinking, especially among college students who regularly consume at a high-risk level and drink to get drunk..